Queen Victoria Street & Friar Street
The vision is to create a vibrant mixed use development in this key town centre location while protecting one of the key heritage assets of Reading for future generations.
The scheme will provide a market square with enhanced retail, and visitor accommodation in the form of an aparthotel and a 4* hotel.
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Site Location
Restoration of Queen Victoria Street and the Regeneration of Friar Street
A Shared Vision for Reading - Helping to Deliver Reading 2050 Vision
Transforming a Place
Project Vision Summary
- Considered architectural intervention
- Revived and re-imagined as a key gateway site
- Significant capital investment in Reading town centre (£45m)
- Innovative and responsive, supporting Reading 2050
- Opportunities for independent retailers
- Creating employment through construction and operation
- Reduced carbon footprint by adapting and extending the existing buildings
- Low energy building targeting BREEAM Excellent
- Creation of a market square and laneways
- Town centre recovery visitor expenditure
- Catalyst for the regeneration of Friar Street
- Economic boost from visitor and business spend locally
- Heritage - restoring iconic buildings, securing the future of decaying and empty buildings and re-establishing the use of The Bugle
- Public realms, new laneways and public open spaces
"A destination location that restores the listed buildings of Queen Victoria Street and Friar Street, creates a market square retail experience and provides overnight accommodation in a variety of concepts. The scheme will create vibrancy, employment opportunities and in turn, support the local and regional economy"
What We Will Deliver
Consultation and Heritage
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